The Shortmarket Club

The Shortmarket Club

Identity creation for The Shortmarket Club. A fine dinning restaurant located in the heart of Cape Town, ZA.
The owners wanted to create a unique identity that would represent the space, people and the food.” The Shortmarket Club is a place to relax and really lap up the feeling of luxury that surrounds you”
The four animals represent various aspects of the restaurant and its owners. The restaurant serves breakfast,lunch and dinner and, in keeping with its opulent old-world feel, many of the dishes are modern interpretations of classics.It was important to establish a visual identity that would feel inviting, as well as slightly mischievous and secretive.There are plans to launch a special “Club Membership” – This plan  formed part of the initial branding concept and visual language.