Rebranding of Kloofstreet House, a restaurant and bar located on one Cape Town CBD’s most celebrated streets.
Through a simple, hand drawn icon and clean identity, I created a concept and designed a whole new experience. The objective was to introduce a more modern design aesthetic to the renowned brand, while honouring their distinct eclectic appeal.
A pattern was created to evoke a sense of curiosity and intrigue. The “secret garden” pattern invites guests into the house, disguised by its luscious courtyard garden. Ferns, palms and orchids flourish throughout the restaurant, bar and lounge.
The project consist of a new logo and word mark, icon set, monogram, tile-able patterns, branding material, menus, stationary, social collateral and responsive WordPress website.
Kloofstreet House was development by Jacoby.